Tag: SEO

Meanwhile, Google has thrown a jab back Microsoft’s way…

Today on the Dynamic Business Podcast we are excited to bring you an in depth talk on Search Engine Optimisation (SEO) and what you can do to help yourself in those Google rankings.  As a small business, it is often hard to compete with the larger players and bigger brands, as it’s impossible to match […]

In the realm of digital marketing, there are two general strategies that are available to us. Search Engine Optimisation and Pay-Per-Click marketing are two of the most sure-fire ways to help your business take off. But, what if you have limited resources? You want to make sure that the time and money that you’re going […]

Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]

Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. […]

If your business website has served you well for all these years, it can be easy to get stuck in your ways and not wish to change. However, just because everything is plain sailing in terms of success doesn’t mean that things could be better. If you’ve started to look at competitor websites and feel […]

Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is […]

The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on […]

When you are starting a business, the easiest way to get your name out there is online. Google has proven time and again that more people search for new businesses online than through any other medium, so you need to master ways to create strategic marketing strategies. Here are four of many awesome online marketing […]

Over the last 18 months, the currency market has been weakened by a series of international political shocks – from Brexit and Trump, to Theresa May’s poor performance at the UK general election. However, there can be an upside to political uncertainty. For example, the weak pound is making British exports more competitively-priced overseas. For […]