#Gina Lofaro
Writing powerful website copy that turns visitors into customers
Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?
Keeping wordiness to a minimum
Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material. “We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”
The true indicator of successful e-marketing
Gina Lofaro looks at what makes an email marketing a success. “Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”
December is a marketing opportunity, not a wasteland
Gina Lofaro blogs about making the most of marketing during the Christmas period. “Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”