Tag: Marketing

Local businesses are missing a trick if they neglect to stake out an online presence, according to Australian review website TrueLocal.com.au.

If you are a small business owner who believes marketing plans are only for large corporations, perhaps you don’t understand the real benefits. A marketing plan turns your vision into actions, so that you will be confident that you can reach your sales target.

It is Christmas time and so in the spirit of giving here are some marketing tools and apps we just love and that we want to share with you.

In just 12 tips, Greg Charlwood of Bibby Financial Services will show you how to improve your business over the festive season so you’ll be ready to succeed in 2012.

In these days of social media and eNewsletters, is there still a place for good old-fashioned direct mail through the letterbox? One man says yes.

Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.

In this guest post for Dynamic Business, Louisa Claire from Brand Meets Blog looks at why SMEs should be connecting with Australian bloggers to grow their business.

Rick Marton takes a look at the many misconceptions about the meaning of ‘brand.’

“Brand is a word often used but rarely understood to it’s full capacity. Have you ever heard people saying – we’re just getting the brand ‘out there’?”

Dick Johnson Racing (DJR) has launched an initiative to make sponsorship more accessible to small businesses, as many look for new ways to engage with their target audience.

Freelancer.com has invited its 3 million users worldwide to record viral videos and expose the company logo, to go in the running to win a share in cash prizes totalling US$25,000.