Tag: Marketing

The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Year.

Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.

“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”

Amanda Foy, the winner from our Google AdWords webinar last month, has had her two-hour, one-on-one online marketing session with a member of the Google team.

Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.

“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”

Local businesses are missing a trick if they neglect to stake out an online presence, according to Australian review website TrueLocal.com.au.

If you are a small business owner who believes marketing plans are only for large corporations, perhaps you don’t understand the real benefits. A marketing plan turns your vision into actions, so that you will be confident that you can reach your sales target.

It is Christmas time and so in the spirit of giving here are some marketing tools and apps we just love and that we want to share with you.

In just 12 tips, Greg Charlwood of Bibby Financial Services will show you how to improve your business over the festive season so you’ll be ready to succeed in 2012.

In these days of social media and eNewsletters, is there still a place for good old-fashioned direct mail through the letterbox? One man says yes.

Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.