Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.
“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Year.
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.
“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
Amanda Foy, the winner from our Google AdWords webinar last month, has had her two-hour, one-on-one online marketing session with a member of the Google team.
Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.
“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
Local businesses are missing a trick if they neglect to stake out an online presence, according to Australian review website TrueLocal.com.au.
If you are a small business owner who believes marketing plans are only for large corporations, perhaps you don’t understand the real benefits. A marketing plan turns your vision into actions, so that you will be confident that you can reach your sales target.
It is Christmas time and so in the spirit of giving here are some marketing tools and apps we just love and that we want to share with you.
