Dynamic Business Logo
Home Button
Bookmark Button

8 ways to make daily deals work for your business

Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.

Zhen Lim, director of daily deal aggregate site Buyii, said there are many things business owners should consider when putting together a successful daily deals promotion. “Daily deal offers can bring business success if they are carefully thought through and planned properly.”

Lim released a list of handy hints for business owners on how to get the most out of daily deal and group buying offers.

  1. Treat your customers equally: The customers who use a promotion should receive the same treatment as those who don’t.
  2. Try out a competitor’s offer: Try a daily deal from another business in your industry and learn from the experience as a customer.
  3. Ensure you can deliver: Don’t sell or oversell what you can’t realistically deliver.
  4. Do your sums carefully: Consider your profit margin and the likely return; is it worth the investment?
  5. Terms and conditions should be fair and reasonable: Don’t make a promotion so difficult to redeem that it can’t be used.
  6. Shop around: There are many group buying and daily deal sites, find the best one for your business by researching.
  7. Offer vouchers to spend on their next visit: If a customer is satisfied with their experience a voucher will encourage repeat business.
  8. Encourage customers to spend more: Find ways to encourage your customers to spend more than the value of the voucher purchased.

What do you think?

    Be the first to comment

Add a new comment

Shauna O'Carroll

Shauna O'Carroll

Shauna is a second year Journalism and International Studies student at the University of Technology in Sydney. She has interned at various online and print publications and is now happily interning at Dynamic Business.

View all posts