The most successful marketers measure what they do and know how marketing activities impact revenue. Here are the 7 key competencies you should look for when hiring a marketing consultant.
Popular social networking site Twitter has sold two years worth of tweets, for marketing and business intelligence purposes.
Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
In today’s changing competitive environment, customer centricity is not aspirational – it’s essential. Achieving a genuinely customer centred organisation isn’t easy, but with the right strategic approach, tools and support, any business can get there, regardless of their size.
Direct mail marketing has become less popular since the advent of email, meaning consumer letterboxes are becoming less crowded as inboxes become increasingly full. See the opportunity here?
Engage with the right online influencers and your business could begin seeing the success you’ve been dreaming of. These influencers need to be treated the same as any other valued, client or friend, so here’s some advice for how to approach them.
Getting into the minds—and wallets—of distracted, disinterested consumers is harder than ever. While the old way of doing things can still work, don’t overlook the possibility that there is a newer—and maybe better way—of doing things.
Haven’t bothered to take the time to learn about your customers? It could be costing you more than you imagine, so here’s how to make your customers feel special (and hang onto their business).
Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.
