Tag: Marketing

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.

Businesses looking for new marketing strategies should look no further than the mask on the person nearby…

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of overseas consumers adopting a positive first impression of the logo. Ben Lazzaro, CEO of Australian Made, said that the iconic green and gold kangaroo has provided an effective way for shoppers around the […]

Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand partnerships to another level when she created a business marketing version of Tinder, Collabosaurus. We spoke to her about partnerships and the great opportunities that collaboration marketing can really give to companies.  […]

Zinc is usually – pre-COVID – a global marketing company that caters for clients such as Disney, ANZ and JetStar. In the COVID-19 disruption, with marketing spend halted for many businesses and sectors, Zinc pivoted to become a global PPE supplier instead. The team created ZincProtect in order to meet the global demand for PPE in […]

Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?”  It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could […]

New research from a leading digital event provider reveals nearly nine in 10 (85 percent) Australian organisations are utilising webinars as a key marketing and education channel for engaging remote audiences during the COVID-19 pandemic – a 21 percent increase over the last year.  Webinar adoption and spending have also shown high double-digit growth, with […]

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]