Tag: Marketing

Businesses looking for new marketing strategies should look no further than the mask on the person nearby…

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of overseas consumers adopting a positive first impression of the logo. Ben Lazzaro, CEO of Australian Made, said that the iconic green and gold kangaroo has provided an effective way for shoppers around the […]

Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand partnerships to another level when she created a business marketing version of Tinder, Collabosaurus. We spoke to her about partnerships and the great opportunities that collaboration marketing can really give to companies.  […]

Zinc is usually – pre-COVID – a global marketing company that caters for clients such as Disney, ANZ and JetStar. In the COVID-19 disruption, with marketing spend halted for many businesses and sectors, Zinc pivoted to become a global PPE supplier instead. The team created ZincProtect in order to meet the global demand for PPE in […]

Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?”  It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could […]

New research from a leading digital event provider reveals nearly nine in 10 (85 percent) Australian organisations are utilising webinars as a key marketing and education channel for engaging remote audiences during the COVID-19 pandemic – a 21 percent increase over the last year.  Webinar adoption and spending have also shown high double-digit growth, with […]

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]

Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the […]

When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple […]