Collaboration marketing: A great option for covid-affected budgets?
By Verina Gading · 23 July 2020 · Featured
By Verina Gading · 23 July 2020 · Featured
With budgets squeezed by COVID-19, marketers are turning to unorthodox strategies to stay ahead. Could collaboration marketing be the game-changer you've been waiting for?
Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand partnerships to another level when she created a business marketing version of Tinder, Collabosaurus. We spoke to her about partnerships and the great opportunities that collaboration marketing can really give to companies. […]