Australian Made logo appeals to international consumers, research shows

By Shengyin Li · 30 October 2020 · Featured

Australian Made logo appeals to international consumers, research shows

Full details: Australian Made logo appeals to international consumers, research shows

See the complete version on Dynamic Business for the full story and insights.

Read the full article →

Summary

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of overseas consumers adopting a positive first impression of the logo. Ben Lazzaro, CEO of Australian Made, said that the iconic green and gold kangaroo has provided an effective way for shoppers around the […]