Home topics Image provided. Advertising | Marketing Marketing News Advertising | Marketing Advertising on face masks: ‘Nothing could be more in-your-face’ Guillermo Troncoso February 4, 2021 Businesses looking for new marketing strategies and wondering where to place their logos should look no further than the mask on the person nearby. That’s the aim of a new marketing angle being promoted by physical and digital marketing products company Vistaprint , who have introduced the first artist capsule collection of face masks to the Australian market. The face mask capsule collection features mask designs from various world-renowned artists and artist-helmed brands including vivid astro focus, Bráulio Amado, Fabricoo, Geoff McFetridge, Jen Stark, and Jennifer Dahbura, among many others. The company say they aim to further normalise mask-wearing whilst celebrating design and allowing for personal and creative expression. And expression, of course, can be advertising. “We don’t suggest replacing the current marketing products and solutions you use across print and digital, but masks today could be seen as powerful billboards for brand logos,” Vistaprint Australia CEO March Marchant told Dynamic Business . “As regulations flex and small businesses adjust to new norms, masks are being seen as more than just face protectors. Countless fashion retailers have turned them into accessories, while businesses can use them as branding tools. After all, nothing could be more in your face.” Vistaprint allows businesses to place their logos and marketing on customisable RFSTM masks, which have a 3-dimensional chin structure, a bendable nose bridge, and adjustable straps.