Tag: Lead Generation

Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.

You planned every detail, solved the last minute glitches and are now basking in the glory of a successful business event – but the work isn’t done yet!

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.

More and more small businesses are using social media to grow their business, finding it an effective lead generation tool. We found out how they’re using it and share some top expert tips with you.

How good are you at asking for other people’s money? What I mean is, how good are you at closing sales and actually having people agree to spend money with your business?

If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, here are seven steps to boost your marketing in 2011.

A good follow-up is critical to building strong relationships with your prospective clients.

I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.

The majority of Australian marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures.