Home topics news News News 7 Steps to Boost Your Marketing in 2011 Joel Norton January 17, 2011 How would you score your marketing in 2010? Give yourself 10/10 if you had a consistent flow of profitable new customers joining your business month after month. Unfortunately for most businesses, they either don’t have a clearly defined marketing plan at all, or anything they do have doesn’t generate any leads, or attracts the wrong types of customers. Either way it results in you having to work harder for less money. If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, following is an overview of how to boost your marketing in 2011: 1. Strategy Before Tactics Let’s be clear, your website, pay per click advertising, print ads, direct mail, emails, twitter, facebook are all marketing tactics used to execute your marketing strategy. Your marketing strategy encompasses 2 key areas. Firstly, you need to identify your Ideal Customer. A great way to do this is by reviewing your existing customers and identifying who is profitable, and who refers you, and then articulating what are the common characteristics of these customers. This will provide you with a framework for your Ideal Customer moving forward. Once you’ve done that, you need to develop a clear and unique marketing message that differentiates you from the competition. Again, your existing customers hold the key. A short survey with existing customers who meet your Ideal Customer profile, and asking