Tamara Mendelsohn

Tamara Mendelsohn

Tamara Mendelsohn

8 Posts

Tamara loves live music events and tech events focused on positive social change. Tamara leads marketing for Eventbrite; focusing on customer acquisition, retention, and branding. She is passionate about spreading the good word for Eventbrite and the magic of bringing people together through events. She is equally obsessed with the power of social media and believes that technology changes everything. Prior to Eventbrite, Tamara was a senior analyst with Forrester Research, an independent technology research and consulting firm. As an expert on eCommerce technology, multichannel retail, and trends in how consumers integrate technology into shopping, Tamara authored research reports and worked with both retailers and technology vendors to help them shape their strategies. She spoke regularly at industry events, sat on the advisory boards of several industry associations, and has been quoted in top newspapers and journals. Tamara is a graduate of MIT Sloan School of Management and received her bachelor's degree in comparative literature and economics from Wellesley College.

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It’s not over ‘til it’s over: Post-event marketing strategies

You planned every detail, solved the last minute glitches and are now basking in the glory of a successful business event – but the work isn’t done yet!

Tamara Mendelsohn

Tamara Mendelsohn

Author

Get your start-up started

It seems Australians are moonlighting – as online shopkeepers. Internet start-ups have increased 200 per cent from 2010 and 2012, four times the pace in the United States and Britain.

Upgrade your event: How to spot (and avoid) boring venues

Finding a venue can be a stressful part of planning any business event. It’s easy to fall back on the same stale venues, but if you want your event to be remembered, you need to get creative.

How to make social media work for you

Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.

How to host a big event on a small budget

Businesses are often looking for ways to do more with less but it can be frustrating planning events with limited resources and budgets.