Tag: Customer Retention

Here’s how one recent experience cemented my loyalty to a chocolate company.

Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.

It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.

Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.

Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.

Good customer service could be the competitive advantage you’ve been looking for, and a new methodology called the Net Promoter Score is helping businesses see how likely customers are to recommend them to another person. Here’s how it works.

Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.

Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.

Twenty-twelve is shaping up as another tough year for retailers, so businesses in the sector should look at implementing these five strategies now to encourage customers to buy from them more often.