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How to land a customer for life

Here’s how one recent experience cemented my loyalty to a chocolate company.

Almost every year, I mail a few holiday presents to my aunts. Unfortunately, I can’t visit them too often because I’m super busy and they’re far away, but I love them very much and think of them often. Since 2005, I send them my favorite chocolates from Richart Chocolate – they’re artfully made, rich and yummy.

So on Cyber Monday, I get my reminder email from Richart and try to get an early start before the frenzied holiday season. I spend some time on their website picking the perfect gifts, and proceed to checkout. (Their system remembers my aunts’ addresses for me, which I love.)

I’m nearly done when an error message pops up. Bummer!

…to read this article in full, visit leading US small business resource, Inc.

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