Tag: Business Blogs

Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?

Demand for skilled labour across all of Australia’s primary professional occupations has increased, showing the first signs of an across the board positive movement in 12 months.

Finding and building a niche – a special area of demand for a product or service – could prove to be both rewarding and profitable for your business. This tactic for growth can be especially useful if you work in a competitive industry.

Attracting and retaining the best talent is vital for businesses of all sizes, and ensuring you are up to date with employment legislation is a necessity for all business owners.

Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.

The secret to better time management is more simple than you ever imagined – we can’t manage our time as we all have the same number of hours in a day. What we can do is manage ourselves within the time. Now, here are some ideas for how to make better use of the hours available to you.

If someone is proclaiming they are an expert in their field, more often than not, they’re telling fibs. Here’s a look at the kind of specialists you can put your trust in, and spend your dollars on.

It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…

Data sovereignty pertains to data storing, sending and processing restrictions outside national borders. Legally termed as “trans-border data flow” data sovereignty still remains to be one of the top concerns of SMBs hindering them to move their business to the cloud.

Office technology is moving faster than its decomposition rate, with electronic waste (eWaste) rising to three times the normal rate of household rubbish. So what can small business owners do to be socially responsible and ensure that their business is reducing their carbon footprint