Combat showrooming and build loyalty by stealth
By Andrew Lowe · 19 November 2012 · Digital
By Andrew Lowe · 19 November 2012 · Digital
The war on showrooming is heating up, with 56% of US shoppers predicted to partake this Christmas. But what if you could turn this threat into a loyalty-building opportunity?
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
Tags: Andrew Lowe, Blogs, business blogs, Consumer Behaviour, mCommerce, Mobile Technology, Retail, retail advice