Thanks to increasing economic pressure consumers are spending less money, so should you drop prices to sell more products? Raise prices to increase your margins? To help you solve this problem, Thomas Mahon takes a look at the theory behind pricing and value.
If you can’t drink your colleagues under the table, don’t attempt to. If you can’t function on less than 8 hours sleep, don’t try. Lady Danielle Di-Masi looks at understanding your weaknesses to stay ahead of the game.
Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.
Marketing has succeeded in spreading the word about cloud computing, but very few people can explain what the cloud actually represents or what it means to them. Here’s the questions you should be asking your service provider, to ward off any grey clouds on the horizon.
When it comes to setting business goals at the start of a New Year, Charles Pludthura suggests you make them achievable and realistic. Here are some ideas to get you started.
Real-world ethics should be part of the social media experience, but unfortunately many individuals and businesses aren’t transferring these values into the digital world. Catriona Pollard looks at creating a code of ethics for your social media activity.
Staying out of trouble online and protecting your personal details should be pretty easy right? Not anymore. Hamish Anderson blogs about how easy it is to be duped by online scams that appear to come from trusted and recognisable sources.
Do you struggle to find the right thing to post on LinkedIn? To help eliminate this brain block, Rebecca Wilson has created a list of LinkedIn Do’s and Dont’s.
How’s your business development plan for 2012 coming along? Kristy Sheppard blogs about benchmarking your plan against that of other SMBs.
“It’s interesting to see that only 24 percent of business owners plan to increase their staff pay this year. I wonder what kind of staff retention strategies will come into play for those who take this path?”
More female SMB owners will begin blogging for their businesses this year, as they adapt to the new online marketing age and embrace the opportunities it presents.
