The theory behind pricing and ‘value’
By Thomas Mahon · 24 January 2012 · Locked
By Thomas Mahon · 24 January 2012 · Locked
As consumers tighten their wallets, businesses face a difficult decision: drop prices to stay competitive or hold firm to protect profits. Discover the theory behind pricing and value that could change everything.
Thanks to increasing economic pressure consumers are spending less money, so should you drop prices to sell more products? Raise prices to increase your margins? To help you solve this problem, Thomas Mahon takes a look at the theory behind pricing and value.
Tags: Blogs, business blogs, how to price a business, How to price a product, price strategy, pricing method, pricing strategies, pricing structure