Want to compete with the multinationals but worried ‘going big’ will kill the creative spirit driving your business? According to Pawl Cubbin, founder and CEO of independent creative network ZOO Group, you can punch above your weight by cultivating a culture of entrepreneurialism, getting your core team right and learning from different business models. In […]
The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. While there is much to learn, one truth stands out: if your advertising isn’t working, you’re doing it wrong. […]
To ensure your business successfully organises an event, there needs to be thorough planning and management of a diverse range of disciplines. As the organiser, you will need to utilise skills from sales and marketing for your advertising. You will also need to be across project and financial management, logistics, and health and safety. Preparing for the unexpected is also […]
We demand more, we want things quicker, and of course, we want it cheaper. These are the commercial pressures a number of industries are grappling with today – and few are exempt. We’ve seen airlines diversify into the ‘low-cost’ market, retailers ditch their stores for online presence, and the media industry drop paper copy for […]
Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on Facebook as that is what everyone is telling them, however social […]
SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start. What is SEM? In today’s digital world, a good-looking, smooth-functioning […]
With 10 years’ experience in import and wholesale distribution, Australian entrepreneur, Peter Byrne, thought he was onto a winner when his distribution business, Combined Group of Companies, bought the Trolley Bags concept from inventor, Paul Doyle. Designed to eliminate the need for the 3.76 billion plastic bags dumped in Australia’s landfill sites each year, the […]
Whenever we come across a remarkable piece of marketing, it’s easy to assume that the big agencies (who have equally big budgets to spend) are the only ones who can pull off something successful. This just isn’t the case: you don’t need celebrity endorsements or flashy adverts to create great content. Yes, having lots of […]
Competition and a hunger to succeed is driving small business to learn how to do their own Public Relations saving themselves thousands in advertising dollars. Morning television, radio shows and newspapers used to rely heavily on big business or celebrities as a voice in their stories but that’s starting to change. Small businesses are becoming […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
