Home topics small-business-resources Advertising | Marketing Expert Marketing Advertising | Marketing Why potential customers ignore your ads Maria Bellissimo-Magrin July 27, 2016 The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. While there is much to learn, one truth stands out: if your advertising isn’t working, you’re doing it wrong. Let’s explore this further. There are so many ways to advertise your company and most of them use good quality written text (copy) and graphics (photography or illustrations). Let’s make a deal: you do what you’re good at (being an awesome business owner) and we’ll do what we’re good at (writing advertising copy for successful brands). We can’t stress enough how important it is for you to get this part of advertising right. If you’re after an amateur looking brand, please, feel free to play designer. Go ahead – design your ads in Microsoft Word and watch potential customers line up… on your competition’s doorstep. Advertising is all about how your brand is perceived. So even if you splurge on a to-die-for opportunity, if your ad looks like it was written by an amateur it’s going to fail. I don’t know why this still surprises business owners. When a potential customer walks past your brand, literally or figuratively, their minds will subconsciously judge the design. Usually, they don’t even realise why they ignore