Home topics small-business-resources sales-and-marketing Advertising | Marketing Marketing Small Business Advertising | Marketing 3 Affordable yet effective business marketing tactics Joel House February 17, 2016 Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on Facebook as that is what everyone is telling them, however social media has one of the lowest ROI’s out of all marketing tactics there is. In fact, only 14 per cent of businesses see a measurable return from their social media efforts. If you own or market a small business, don’t worry, because below I’ve compiled five proven and time tested techniques that are effective and affordable. And the best part – you can take action on them today. 1. Referrals On Tap For most small businesses, referrals are up to 7 times more likely to convert than a cold lead. Why? Because they have the power of a personal recommendation behind them which generates instant trust and lowers their defences. The issue however is that from my experience the majority of small businesses don’t have a proactive system to acquire referrals, but rather see them as a nice bonus when they come in. Instead, of waiting for these super valuable leads to come, if you use the simple system below you’ll see your referrals grow like clockwork. Capture all