Cultivate entrepreneurialism, stay small as you go big: Pawl Cubbin on competitive advantage

Summary

Want to compete with the multinationals but worried ‘going big’ will kill the creative spirit driving your business? According to Pawl Cubbin, founder and CEO of independent creative network ZOO Group, you can punch above your weight by cultivating a culture of entrepreneurialism, getting your core team right and learning from different business models. In […]

Tags: Advertising, Competition, Creative agency, Entrepreneur, entrepreneurialism, Marketing, multinational, Pawl Cubbin