Maria Bellissimo-Magrin

Maria Bellissimo-Magrin

Maria Bellissimo-Magrin

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How The disruptive Uber Business Model Is Changing the Way Business Owners Think

“Uber changed the way business owners think and work in more ways than are instantly noticeable,” says Maria Bellissimo-Magrin, CEO of creative marketing agency Belgrin. Here she examines what business owners can learn from Uber’s actions. Launched in San Francisco in 2010, Uber quickly became one of the world’s most valued tech companies and widely-known brands and their… Continue reading How The disruptive Uber Business Model Is Changing the Way Business Owners Think

The business leaders taking humanity forward

Over the last three decades, many aspects of our culture have been influenced by the rapid growth of social media, technology and the ground-breaking vision of entrepreneurs. In this climate, we are more likely to pay attention to personalities rather than scientists, with celebrity and wealth being favoured over wisdom and traditional evidence. Indeed, so… Continue reading The business leaders taking humanity forward

The importance of distinguishing between good management and good leadership

Employees will often compliment a good boss by describing them as a great leader. Someone who can make the tough calls when the situation requires it; someone who stands firm in their beliefs and is guided by a vision. People can’t help but want to get on board and work with people like this. But… Continue reading The importance of distinguishing between good management and good leadership

Email Marketing Your Way to New Business

You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both suck. Yes, the truth hurts doesn’t it. But you know that, and that’s why you’re reading this article. You’ve crafted email after email hoping for a bite, a nibble, any sign… Continue reading Email Marketing Your Way to New Business

The Power of Strategic Brand Collaboration

Collaboration is a ubiquitous word in the modern business environment. We no longer work with our colleagues; we collaborate with them. We partner internally to save time, reduce costs or to extend our reach and call this collaboration too. What of collaborating with other brands or even—whisper it quietly—our competitors? The world has changed The… Continue reading The Power of Strategic Brand Collaboration