Trolley Bags: from unsellable to viral success with the muscle of Facebook
By Daniel Jacobs · 27 November 2015 · Advertising | Marketing
By Daniel Jacobs · 27 November 2015 · Advertising | Marketing
Meet Peter Byrne, the Australian entrepreneur who turned a rejected product into a viral sensation with the help of Facebook. But what secrets lie behind its unprecedented success?
With 10 years’ experience in import and wholesale distribution, Australian entrepreneur, Peter Byrne, thought he was onto a winner when his distribution business, Combined Group of Companies, bought the Trolley Bags concept from inventor, Paul Doyle. Designed to eliminate the need for the 3.76 billion plastic bags dumped in Australia’s landfill sites each year, the […]
Tags: Advertising, Distribution, Entrepreneur, Facebook, importing, Marketing, product innovation, Retail