Going against the grain and going strong: The advertising start-up reviving a lost art
By Daniel Jacobs · 1 April 2016 · Advertising | Marketing
By Daniel Jacobs · 1 April 2016 · Advertising | Marketing
In a world where speed and cost-cutting reign, one innovative start-up is defying industry norms to bring back a bygone era of advertising. But will their bold approach be the key to success or a recipe for disaster?
We demand more, we want things quicker, and of course, we want it cheaper. These are the commercial pressures a number of industries are grappling with today – and few are exempt. We’ve seen airlines diversify into the ‘low-cost’ market, retailers ditch their stores for online presence, and the media industry drop paper copy for […]
Tags: Advertising, apparition media, Branding, Marketing, media, mural painting, OOH, out of home media