Home topics small-business-resources advertising-and-marketing Image credit: Solen Feyissa Advertising | Marketing Advertising | Marketing How to use Google Ads (effectively) Yajush Gupta December 5, 2022 Running a successful Google Ads campaign may seem like a lot to take in, but it might significantly impact your company. The most profitable choice you make for your company may be to use Google Ads (formerly Google Adwords). ALSO READ: How to get the most from your money on Google Ads When customers search for relevant terms, Google Ads allows you to advertise and promote your goods and services. It has the potential to accelerate leads and sales when done correctly. Google Ads uses a pay-per-click (PPC) business model. This means that advertisers use Google to target a certain keyword and place bids against other advertisers who are using the same phrase. Your bids are “maximum bids,” or the highest amount you’re willing to spend on an advertisement. https://youtu.be/bahNnTGff2A Set the right goals Identifying your campaign goal might help you choose and combine the appropriate keywords for your ads and better organise your campaigns. It is advisable to run different Google Ads ads for each goal you are trying to accomplish if you have many goals. According to Small Business Development Corp (SBDC), planning is the first stage in any Google Ads campaign. The most typical objectives are to create revenue, gather leads, or do market research. Campaign planning One of the first tasks is determining what campaign you want to launch. If you