Home topics small-business-resources sales-and-marketing Advertising | Marketing Marketing Small Business Advertising | Marketing ‘Dodgy’ online reviews are a thing of the past thanks to Removify Loren Webb July 9, 2019 Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in this online review age. His business partner, Nick Bell, is a serial entrepreneur and AFR young rich-lister, who owns multiple digital marketing agencies around the world. The idea for Removify first came to Bell while running his digital marketing agency, WME, where he was constantly being approached by clients who wanted assistance removing negative and fake reviews. This popular problem needed a dedicated solution. Bell sold WME Australia to Melbourne IT in 2016 for $39million, however he pursued the idea of Removify further and partnered with Whitford to launch Removify this year. Negative or fake reviews are mostly unregulated on sites like Facebook, Glassdoor, Ripoff Report, Bing, Complaints Board, Whirlpool or Google search results. And they can pop up anytime. One survey suggests a third (33 per cent) of business owners have seen competitors leave fake news or negative reviews about their business or service online. “Negative reviews seem to rank disproportionately in Google’s results, so we work to balance things out. And businesses