Home topics small-business-resources advertising-and-marketing Credit: Aaron Sebastian Advertising | Marketing Advertising | Marketing Your best bet for ad dollars in 2024: Social Media, Digital Display, and CTV Yajush Gupta January 9, 2024 In the dynamic realm of advertising, the year 2024 promises a transformative journey marked by evolving trends and strategic shifts. According to Mediaocean’s 2024 Advertising Outlook Report, social media, digital display/video, and connected TV (CTV) stand out as the frontrunners, captivating the attention of marketers with an impressive 69%, 65%, and 56% expressing their intent to increase spending on these channels, respectively. This report serves as a compass, guiding industry enthusiasts through the anticipated trends shaping the media and advertising landscape. Despite grappling with lingering macroeconomic challenges, the report emanates an overall sense of optimism within the advertising industry. Notably, omnichannel marketers emerge as confident players, poised for an active year, reinforcing their commitment to maintaining or increasing spending across a diverse spectrum of channels. Understanding the broader trends that influence ad spend is imperative for informed decision-making, and our research indicates a sweeping wave of optimism across the industry as we step into 2024. Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase spending in every channel. What stands out is a commitment to a diverse mix of media channels, reflecting the industry’s shift towards omnichannel execution over the past few years. Notably, the only channels witnessing more respondents decreasing investment compared to increasing are Print