Home topics small-business-resources advertising-and-marketing Tim Morison, Founder and Creative Director for Insite Imagery Advertising | Marketing Advertising | Marketing An ‘Insite’ into streamlined and cost-effective product marketing Tim Morison May 23, 2023 A successful product marketing and sales campaign is driven by images that appeal to the target market, entice engagement and ultimately drive click-through to a call to action. The future is digital and visual. Paramount to the success of marketing campaigns and driving business and sales outcomes, marketers and sales teams need easy and cost-effective solutions to develop content that cuts through. Enter, Computer-Generated Imagery (CGI) and 3D product rendering. With a projected global market value of $50.6 billion by 2032, CGI and 3D product rendering are fast becoming the future of product marketing – saving time, cutting costs and delivering high quality content. So, what is 3D product rendering? Using 3D models, commonly known as CAD files, 3D artists add textures and materials to create true-to-life models of a product. Lighting and cameras are then used to bring them to life and high-quality photo-realistic images are rendered. Traditional photography vs 3D product rendering In many ways the process of 3D product rendering is similar to a traditional photoshoot. The main difference is that there’s no need for physical products to be shipped from the country of manufacture and not all decisions need to be made in the heat of the moment on a photoshoot when time is of the essence. There is still the need for professional