Home topics small-business-resources advertising-and-marketing Image credit: Adem AY Advertising | Marketing Social Media Advertising | Marketing How SMEs can easily manage competitions and giveaways using online tools Karen Dewey March 18, 2022 One of the most effective ways to generate buzz about your SME, products and services is to run competitions or giveaways that appeal to your target audience. It is a great technique for extending brand reach and visibility and building engagement and followers on social media. Running competitions and giveaways has typically been an expensive, complex and costly exercise for small and medium businesses who have had to cobble it together using different types of technology that don’t sync together or rely on largely manual time-intensive processes. It gets even more complex when applicants are required to tell why in 100 words or less they should win, or send in a video entry or TikTok showing product placement or for instance send in a sample of a beer, wine or spirit to win the best winemaker or ginmaker of the year. In order to plan, launch and run competitions, SMEs need affordable, fast and easy to use solutions. The era of digital competition management affords many advantages, in particular to SMEs enabling them to punch above their weight and compete with the bigger brands with deep pockets. Here are three ways to streamline the complexity in managing competitions in-store, online and across social platforms: Leverage the power of SaaS Software as a Service (SaaS) has completely changed the