Tech

Getting your email opened is the first step but convincing people to click on your links is the end goal. Here are 5 practical tips to improve your email marketing.

Organisations often use software that is completely inappropriate for the size of their organisation. Frequently there is a belief within organisations that they need one of the big players (SAP, Oracle, etc) to deliver their solution because “that’s what everyone else is doing”.

Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled – why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.

A strong online community can help promote an event and keep the buzz going long after the last person has gone home. Make social media work for you with the following tips.

It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…

Data sovereignty pertains to data storing, sending and processing restrictions outside national borders. Legally termed as “trans-border data flow” data sovereignty still remains to be one of the top concerns of SMBs hindering them to move their business to the cloud.

Office technology is moving faster than its decomposition rate, with electronic waste (eWaste) rising to three times the normal rate of household rubbish. So what can small business owners do to be socially responsible and ensure that their business is reducing their carbon footprint

In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.

The value of retail purchases on mobile devices is set to increase to $5.6 billion in 2012, up from the $155 million generated by mobiles in 2010, a new report has revealed.

As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.

With over two million apps available in app stores today, employees have the ability to make decisions, and download things which allow them to be more productive in what they do. Here an insider shares his insights into the latest BYOD trend, and how the apps we download will affect it.

You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.

You can harness the potential of social media to change the engagement with (and between) your people by creating an open and encouraging usage policy. Here’s where to start.

A blog is a relatively inexpensive and simple way to boost visibility, connect and interact with a community and share and exchange information. Here are some simple ideas for how best to use your blog to promote your organisation.

Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop – and some savvy management tools can help you do this even better.

A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here’s what every small business can learn from this PR debacle.

SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.

Though businesses of all sizes are starting to dip their corporate toes into this space, 3D printing is not a silver bullet solution. Savvy entrepreneurs should ask, how will it work for my business?

Don’t worry, you’re not alone: It can be incredibly difficult to keep an online audience engaged and interested for an extended period of time. These tips will help you manage it.

To celebrate the release of ANZ’s goMoney banking app for Android, ANZ is offering Dynamic Business readers the opportunity to win a Samsung Galaxy SIII valued at $899.