Tech

You can harness the potential of social media to change the engagement with (and between) your people by creating an open and encouraging usage policy. Here’s where to start.

A blog is a relatively inexpensive and simple way to boost visibility, connect and interact with a community and share and exchange information. Here are some simple ideas for how best to use your blog to promote your organisation.

Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop – and some savvy management tools can help you do this even better.

A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here’s what every small business can learn from this PR debacle.

SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.

Though businesses of all sizes are starting to dip their corporate toes into this space, 3D printing is not a silver bullet solution. Savvy entrepreneurs should ask, how will it work for my business?

Don’t worry, you’re not alone: It can be incredibly difficult to keep an online audience engaged and interested for an extended period of time. These tips will help you manage it.

To celebrate the release of ANZ’s goMoney banking app for Android, ANZ is offering Dynamic Business readers the opportunity to win a Samsung Galaxy SIII valued at $899.

Too many business owners don’t consider these 4 key points when putting together their Facebook Advertising campaigns. In the final of the 3-part series, here are some overlooked factors to consider when running Facebook Ads, that will give you the edge over your competition.

SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.

A good blog is the cornerstone of a strong content marketing strategy but if you’re making these 7 mistakes, you might be wasting your time.

Regardless of whether it’s a presentation, proofreading, or administration, companies rely on paper for their day to day functioning. Consequently, the presence of an unreliable, costly, inefficient and poor quality printer can spell doom for a company.

Recent changes to LinkedIn include a new home page with a larger, cleaner news feed, larger images and a greater visibility of trending topics. However, the most significant changes have been to the company pages, making them bigger, better and more interactive.

Has our 24/7 addiction to connectivity across LCD/retina display screens, be them iPhones, tablets or PCs made the intimacy of face to face human connections obsolete?

Today, the average person connects to the internet in numerous ways, whether that be via smartphone, desktop or tablet device, and Google believes it has found a way to track this activity across multiple devices and channels. Here’s what it will mean for your business.

Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.

Sharing events via Facebook continues to generate more revenue than any other platform, but Twitter is driving more event-page traffic, according to the latest social commerce report.

If you use cloud accounting, no doubt you’re keen to ensure the safety of your business’ confidential accounting information. This is how to ensure your valuable data is covered from all angles.

Social media can expose business to risk. If not managed properly, considerable consequences may arise causing – perhaps even causing lasting damage. Here’s what you should be doing to protect your brand and reputation.

In the second part of a three part series, we take an in-depth look at the best Facebook Advertising options available to business owners, to help you make use of the features that are going to deliver you the best results.