A hero’s fall from grace and what we’ve learned from it

Summary

A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here’s what every small business can learn from this PR debacle.

Tags: bad PR, how to control bad PR, how to control the media, how to control the media message, how to get on top of bad PR, Lance Armstrong, lessons to learn from bad PR, lessons to learn from Lance Armstrong