Home topics small-business-resources growing Digital Economy Growing Digital Why you shouldn’t be intimidated by the internet Simon Betschel November 23, 2012 With 90 percent of Australian households being internet-enabled, having a presence online provides SMBs with the opportunity to increase exposure and lead generation. Despite the large number of Australians using the internet, businesses across the country have been slow to respond with only 15 percent of SMBs having a digital business strategy. Research has shown that three quarters of SMBs with a website reported that their online presence improved the effectiveness of their business. With this in mind, it’s alarming that so many SMBs are still apprehensive about entering the online world. Let’s take a look at what’s stopping them. Overcoming your nerves Don’t worry about being flashy, or having the most ‘bells and whistles’ on your website – my advice is to start simple. Don’t be intimidated by the online world. Instead, think of the opportunities it creates – a new channel for potential customers to find you, a new way to communicate and promote your products and services, and above all, a way to attract customers and build loyalty. By simply being visible online, you’ve overcome the first and only hurdle you’ll face in the digital world. With your business on the World Wide Web, potential and existing customers now have a one-stop resource for anything they may need from your business. If you’re still apprehensive about entering the digital world, digital marketing products such as Sensis’