Social Media
No matter what business workshop you attend or social media book you read, one thing’s for sure – the age of engagement is upon us. Here’s three key ways to engage your target audience and customers on social media, now.
Emma Mulquiney blogs about minding your social media manners.
“…it can sometimes be a minefield, trying to figure out what’s rude and what’s not in the digital space.”
Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.
Catriona Pollard blogs about using social media as a listening post for your business.
“A common error organisations make is assuming social media is where people go to share photos of their breakfast…”
Female business owners are leading the SME social media revolution, as their male counterparts fall behind in embracing and investing in these new channels.
Google has officially made its new social networking site available to businesses and brands, so here’s how to set up a Google+ page for your small business.
Catriona Pollard blogs about ensuring your customers know about your social media presence.
“Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”
Have you met the new mobile, social customer? In this guest post for Dynamic Business, RightNow Technologies Brett Waters looks at the evolving social and mobile desires of Australian consumers.
Google+ is here and it’s a new tool that’s changing everything. Learn how to get the most from it at an upcoming must-attend Australian Businesswomen’s Network (ABN) webinar, featuring leading social media speaker and business advisor Chris Brogan.
Today, a single customer complaint from someone with influence can have more impact on your company’s reputation than your best marketing. So here are six lessons small businesses can learn from Dell’s social media customer service success.
LinkedIn has detailed its Talent Pipeline, a new feature designed for recruiters looking to better manage their talent leads.
Four fifths of local SMEs still don’t have a formal digital business strategy, according to a new Sensis report, which means many are missing out on a raft of opportunities presented by online-savvy customers.
Facebook has finally launched its iPad app, which developers say delivers the full Facebook experience to right to users’ fingertips.
If you’d like to learn how to market your business using social media in just seven days, Dynamic Business has the competition for you!
In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.
In a guest post for Dynamic Business, TrueLocal’s Simon Carson looks at using cost-effective forms of marketing, such as social media, to survive the coming downturn.
Are you one of the few who still doesn’t know what Twitter is, let alone how to make it work for your small business? If so, read on…
If you run a Facebook page for your business, you’ll know how difficult it can be to get people to ‘Like’ your page and interact with your posts. Now, a study has found the meaning behind every ‘Like’ varies significantly depending on the users age and context.
Google has officially opened the doors of its new social networking site to the general public, after running an invite only field trial for the past 12 weeks.
SMEs in regional Australia are missing out on the opportunities provided by the online world, with research finding very few implement digital strategies or engage with their customers on social media.
