Facebook users ‘Like’ when brands are smart and strategic online

By Lorna Brett · 26 September 2011 · Locked

Unlock the Secret to Winning Facebook 'Likes'

Get the inside scoop on what makes your Facebook page go viral. Discover the surprising age and context factors that drive engagement.

Read the full article →

Summary

If you run a Facebook page for your business, you’ll know how difficult it can be to get people to ‘Like’ your page and interact with your posts. Now, a study has found the meaning behind every ‘Like’ varies significantly depending on the users age and context.

Tags: ExactTarget, Facebook 'Like' Button, Facebook brands, Facebook for business, Facebook pages, how to get Facebook likes, Social Media, social media for business