Marketing
PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market. The economic downturn presents your business with an opportunity. Chances are your competitors are cutting their marketing or PR […]
Viral marketing is a relatively new medium and as such, many businesses will make mistakes when they first launch a viral campaign. Instead of growing your business’ brand value as intended, a poorly executed viral marketing campaign can actually damage your brand. Understanding what a viral campaign is, how it works, and the marketing basics […]
Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity? You ask why were they featured and not me? The answer is a public relations program. Public relations (PR) is an extremely efficient method of communicating […]
Micro-blogging tool social networking site Twitter has been hailed as a great marketing tool for businesses to communicate with their customers and extend the reach of their brand. But there are many other benefits to business to be had from Twitter. If utilized correctly, Twitter can be a great money saving tool. Charis Palmer outlines […]
With the number of online software vendors growing, the e-commerce solutions that are required are also changing. Today’s online solution provider has to reach new levels of service and responsiveness to answer these growing needs. With the numerous variations of e-shop software programs on the market, and hundreds of shopping carts available to choose from, […]
Twitter is the latest social networking craze sweeping the nation. A micro-blogging site that encourages real time communication and conversation with followers in a public forum, it has been touted as a great networking tool for business. So how can you utilise Twitter to effectively communicate your message and brand? It’s all about how you […]
If you think Twitter and Facebook are just for teenagers, you’re missing a massive trick. If you’re still not up to speed, here’s a guide to what Web 2.0 can do for your business.
Twitter—it’s the latest craze in social media. The micro-blogging site is new, full of promise, and experiencing a popularity explosion. But is Twitter for you, and what opportunities can it offer your business?
Blogging is a great way for business owners to not only share knowledge on their field of expertise to the World Wide Web for free, but to subtly sell the business at the same time. Blogging allows individuals to engage in an online conversation without the hard sell. Use the below as a guide on how to blog successfully.
So you had this great idea to sell your product or service online, you looked around, got a few quotes and found a clever bunch of people (they seemed technical!), they built the site for you and then you launched. But then you had trouble convincing your customers to buy online from you. So how […]
Online business success can be achieved by anyone. That is the message being echoed across the country by Shaun Stenning, an internet marketing sensation at just 24 years old. The creator of internet marketing business, Sure Fire Marketing, Stenning’s mission is to transform “beginners into experts, newbies into geeks and employees into entrepreneurs”, as they […]
When we hear the words “business innovation” most of us immediately think of global technology innovators such as IBM and Apple. However, small businesses are often at the forefront of innovation as they develop new ways to tackle business challenges. Innovation should be everyone’s business. Online is a great place to start. Here’s why. Intense […]
A great way to boost your business profile and reach is through networking and partnership marketing. Aligning yourself with another business to deliver a product/service, will allow you to extend your customer base and boost your profile within the marketplace. Typically, partnerships are formed when two or more companies find value for their customers in […]
As the internet continues to adapt, reaching more people in more ways than ever before, your website will play a bigger role in your overall success. As a small business owner, how can you be sure you’re making the most of your website? From website design, to promotion and everything in between, here is a […]
Email marketing can open up a sea of opportunity for your business and lead to legions of customers in your database. Read the 10 commandments below to help you achieve some mighty results. 1. Thou shalt not use long subject lines in your email campaigns. The subject line will be the first thing recipients will […]
Online advertising is being hailed by many as the best way to promote your company, but beware, there are some nasty traps you can fall into. Here are six tactics to help you avoid wasting your hard earned cash. 1. Use reputable web designers The difference between web design companies is enormous – the industry […]
Imagine how incredible it would be to set up an internet business that even once it hits a membership level of 36 million people, it continues to add a new member every second. This is what LinkedIn has accomplished, and unlike most businesses which struggle through a recession, this web wonder has worked its way […]
Salespeople are often given a hard time by their non-sales colleagues. But sales people are crucial to your business’ success and shouldn’t be overlooked. Sharon Williams looks at the importance of a good sales kit.
Marketing used to be a lot simpler. In today’s highly connected society, creating and measuring customer engagement online is key.
Are you doing everything you can to market your business correctly? ‘Eating your own cooking’ is an effective way to promote your brand. Here are some tips to help you get started. Are you doing enough to market your own business and your personal brand? As a marketing agency specialising in marketing other people’s companies, […]
