Home topics small-business-resources sales-and-marketing Managing Marketing Managing 10 cost effective PR strategies Jocelyn Hunter May 27, 2009 PR , if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders , differentiate your business from the competition and gain credibility in a competitive market. The economic downturn presents your business with an opportunity. Chances are your competitors are cutting their marketing or PR budgets, so it’s time for you to grab that market share and make your voice heard. We’re all consumers and we still need to buy goods and services, so if we don’t know your company exists how are we going to buy from you? If you do decide to go ahead and engage a PR agency or consultant, consider the 10 points below to ensure you get the most bang for your buck! 1. Be prepared to invest some time with your PR agency . PR unfortunately isn’t something you can ‘go away and do’. If your PR agency understands your business objectives, they are more likely to be able to identify media opportunities for you, respond to media requests, draft comment on your behalf or develop opinion piece ideas. 2. Be opinionated . Have you got views on what is going on in your industry? Can you react quickly to current events happening in the media? If you can, there are opportunities to respond to journalist’s articles or talkback programs on the radio for example.