Marketing
Australian retailers are ahead of the curve in using email marketing to engage with customers, but most aren’t optimising it as well as their US counterparts, a Silverpop study has found.
Australian mobile phone users spending five times as much on mobile downloads as they did two years ago, the latest Mobile Data Survey has found.
Senator Stephen Conroy has announced plans to extend the Do Not Call Register renewal period to five years, but will exempt business to business calls, in a win for small business.
What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?
Domain Hosting Shop Tuesday announced the commercial release of their revolutionary new e-commerce software, Spiffy Stores.
The Australian online classifieds advertising market grew by only 2.5 percent in 2009 to finish the calendar year valued at $506 million, compared to a growth of 28 percent the previous year.
For the first time in Australia, the who’s who of the e-retail industry will converge for one spectacular night as the Online Retail Industry Awards (ORIAs) capture centre stage in Sydney on Wednesday, 7 July, later this year.
From their laptops, phones and PDAs to their Facebook and Twitter accounts, modern consumers are bombarded by an enormous amount of media every day, and amongst this deluge it’s no easy task for your business to find its mark.
“Free” is being hailed as the Internet’s natural and ultimate future – as evidenced by a growing cohort of bloggers who insist “free” is the only solution to content providers’ Internet woes. However, Ovum believes their economic logic is flawed, and that financing “free” through advertising alone requires a scale which is unlikely to be achieved in online entertainment unless the sector undergoes a radical revolution.
Unnecessary website obstacles cost businesses millions. Browsers are time-poor and impatient and your competitor is only a click away. Here’s how to say no to a bad design and get the website your customers want to use.
The NSW Government has produced three new industry directories to showcase and promote some of the State’s most innovative small businesses, the Minister for Small Business, Peter Primrose, announced today. Industry & Investment NSW has produced the directories through its Australian Technology Showcase (ATS) program to profile NSW companies working creatively in mining, freight and […]
According to the Australian Centre for Retail Studies, about 50 percent of people research their next purchase online before buying a product or service. With consumers readily making purchase decisions based on the look, feel and functionality of a website, how can business owners be sure they’re encouraging customers to buy their products rather than […]
Would you give the company accounts to someone who couldn’t add up? No? So why would you try and do your own strategic communications?
Unnecessary website obstacles cost businesses millions. Browsers are time-poor and impatient and your competitor is only a click away. There is nothing worse than having a website that puts your customers off. Find out how to steer clear of website obstacles for good.
Do you need to be a Donald Trump to run your own business? No, but some of those well-known traits help! Here’s seven fool proof tips to help you run your own business.
Networking online can help your small business establish a trusted identity, get new clients, research competitors, uncover stellar employees and find quick answers to tough questions. LinkedIn’s VP of International Operations shares his top tips with Dynamic Business.
Diversification of service offerings is a buzz phrase at the moment, and for good reason. Businesses are expanding their range of products and services so their attractiveness to customers is retained and their customer service proposition is strengthened.
There are many businesses out there that have difficulties turning customer enquiries into sales. While many get plenty of enquiries, their ability to nurture and sell to these enquiries is very poor. There are a few reasons why this occurs:
Whether iSnack 2.0 was a publicity stunt from the start or a genuine renaming gone wrong, it’s provided a great case study in branding and rebranding. So what lessons can we learn from iSnack 2.0?
When it comes to email marketing, every second counts. On average, it takes someone a third of a second to decide whether they are going to open an email and three seconds to see if there is something of interest. Business owners start to think that they need to pull out every trick in the book to keep customers.
