By Jennifer Blake · 6 May 2010 · Locked
Australian retailers are dominating the email marketing game, but a surprising gap in optimisation has been uncovered. Will your business be left behind?
Australian retailers are ahead of the curve in using email marketing to engage with customers, but most aren’t optimising it as well as their US counterparts, a Silverpop study has found.
Tags: Australia, Direct Mail, Email, Marketing, Study, United States