Marketing
Last week, I was in the position of having to decide between two very similar products from competing businesses. One had a slightly higher price but it also had a customer guarantee. The guarantee made the decision for me, why would I choose to buy from the business that wasn’t offering me the safety net of the other?
My friend Nate introduced me to his friend Chris, who has a cat called Trevor. Trevor isn’t really Chris’ cat in the traditional sense. He’s more Chris’ cat in the “visits when hungry, bored or wants to lie in the sun on the deck” kind of way.
A strategically developed website can be so much more than a marketing brochure – it can make your marketing resources work smarter by achieving a level of efficiency and interactivity not always possible offline.
The HAPI Strategy – The Human Application Programming Interface (API) – where companies implement people focused strategies to integrate with their customers, partners via an employee engagement framework that build engaging, relevant and useful relationships through reviews, opinions and recommendations.
90 percent of Australian’s are researching offline purchases online first, raising questions of retailers who don’t communicate with their customers online.
Domino’s Pizza iPhone app and website “digital touchpoints” now account for 28 percent of sales for the company, with an iPad app believed to be on the way.
What I’m about to share with you is true. Only the names have been changed to protect the guilty!
Nokia, Yahoo! and NAVTEQ are opening up new possibilities after Nokia and Yahoo! announced a partnership covering email and maps, with NAVTEQ opening up a unique opportunity for advertisers.
MYOB has appointed Don Gregg as Partner Relations Manager to link together external stakeholders for MYOB, including accountants, retailers and developers.
Leading bakery franchise Bakers Delight understands the importance of a decent company website.
Millions of Australians are using social media platforms to air their views in forums where personal opinion rules and professional objectivity is not required. SMEs need to get wise to it.
Harvey Norman has embraced Twitter as a sales tool, with chief operations officer John Slack-Smith has detailed the company’s online strategy at CeBIT 2010 yesterday.
If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.
Twitter’s not the only social media for business. We asked the people at Facebook Australia to share their tips on creating a good Facebook Page and designing your own Facebook ads.
Domino’s Pizza is is rolling out a change to it’s core pizza product offering, with 3,750 tonnes of tomato sauce and a new advertising campaign hitting consumers today.
The Australian Competition and Consumer Commission has obtained orders restraining three individuals from promoting an alleged pyramid selling scheme called TVI Express through Facebook.
MYOB today unveiled MYOB LiveAccounts, an online accounting solution for Australian businesses that need to raise invoices, track expenses and manage income – online.
Anyone who still thinks social media is a fad is living in the dark ages and so is their business. It is proving its worth ten times over and engaged online communities are proving the best company endorsement money can’t buy.
Skype is rolling out new monthly calling plans, allowing subscribers to call landline and mobile phones worldwide from as little as $1.49 per month.
Australian retailers are ahead of the curve in using email marketing to engage with customers, but most aren’t optimising it as well as their US counterparts, a Silverpop study has found.
