Mark Allison

Mark Allison

Mark Allison

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How to engage with your customers online

Millions of Australians are using social media platforms to air their views in forums where personal opinion rules and professional objectivity is not required. SMEs need to get wise to it.

Mark Allison

Mark Allison

Author

Understanding your website visitors

The key to creating an intelligent online presence is to understand the basic functions of your website and work out how your customers interact with it. Unless you have a monopoly on whatever you sell or do, your website needs to work quickly, smoothly and with absolute clarity.

Mark Allison

Mark Allison

Author

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