Sales and advertising

Brand funded TV content has been hovering in the background for years and it’s going to be pushed further into the mainstream in the near future.

Australian expenditure on online general advertising is predicted to reach $2,426 million in 2018, a large increase from the $1,150 million spent in 2014.

For those looking for cost effective and credible ways to boost awareness and connect with their audience, here are 5 tips to make noise for your brand in 2015.

The future online market is about attracting users by tapping into their consciousness through psychological user experiences and emotional factors in order to push them towards purchase lifecycles.

Individuals with smartphones are more likely to notice outdoor advertising, according to new research released by Roy Morgan.

The Advertising Standards Board has dismissed a case claiming an advertisement in a Father’s Day Myer catalogue “supports a rape culture”.

Former Victorian Premier Jeff Kennett has welcomed a Federal Court order forcing Coles to display notices informing consumers it broke Australian consumer law.

Many small business owners feel they don’t have enough time to develop digital engagement strategies, or are sceptical about the dividends it will return to their enterprise. However, Google Australia’s head of small business marketing Rich Flanagan says that taking the plunge can be worth it because it is likely to boost your revenue and […]

While I wouldn’t call The Internship a modern day classic, there is a particular scene that absolutely encapsulates the fears of so many small business owners when it comes to migrating online.

Businesses are coming up with more creative ways to harness the power of social media platforms and engage with consumers as they promote their brand.

It’s the time of year where old state rivalries rear their ugly head, and suddenly everyone is a football fan.

The popularity of review sites has inevitably led to the unethical practice of false customer testimonials that create an unfair competitive advantage in the market.

In spite of the rise of online and social media marketing, traditional advertising is still a highly effective marketing strategy which gets results.

Despite the paperless world in which we now supposedly live, ticketing has long defied innovation.

Recently, we’ve seen a significant change in the way B2B buyers purchase products and services, brought on by new technology and greater access to information through mobile and social channels.

The big question is, how much should you spend and where will it take you?

How do SMEs emulate the big brands to stand out, inspire a target audience and generate action via the letterbox?

Blogs are a great way of promoting your business – but only if people see them.

In today’s connected world, brand advocacy is vital – have you got a strategy?

Hospitality product retailers believe that locally made products still reign supreme in the sector.