Opinion

Most people have a general idea of what it takes to be a web developer, but which skill is most essential to the profession? The answer might surprise you.

In today’s competitive world, the biggest competitive advantage any small business can have is that people know about you – who you are and what you do.

There’s a perception among SMBs that security on WordPress is a non-issue. That needs to change. They’re putting themselves at risk – many don’t even know it.

Every business is a boat on the economic seas. Although bigger boats have a better chance of riding out storms, the small ones can have as much of a chance if navigation is mapped out with care.

While Australian SME exporters continue to win contracts against global competitors, many find it difficult to access the finance they need to secure these opportunities.

How do you break into the progressing world of journalism? We check out top ways to turn your journalism or communications qualification into a Search Engine Optimisation (SEO) career.

Remember, you may be invoicing business to business, but there are real people at the other end of the process and their emotions can and will affect how quickly you get paid.

Cloud offers SMEs the opportunity to leverage technology to transform their business in terms of productivity, customer service levels and even attractiveness to new employees.

From Julius Caesar, Alexander the Great and Ghandi to Henry Ford, Richard Branson, Bill Gates, Steve Jobs and Oprah Winfrey; qualities of leaders have inspired us to pursue our dreams and achieve greatness.

Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.

Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.

Many businesses put off making website changes until it’s too late, but it’s not the only thing pushed to bottom of the priority list. Here are 3 key things you might be putting off, but should think about now.

Here are several golden rules to investing that can help guide investors to grow their wealth successfully in the stock market.

Since when does working hard solely mean one should be cooped up in their office, chained to that desk and computer, focused like crazy on the business at hand?

For many the task of organising an event can seem extremely stressful and daunting, but with the right tools the process can actually be a very exciting one.

No matter the size of your business, if you’re offering credit to your customers it’s highly likely at some point you will do work for a customer who will blatantly refuse to pay.

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

Thanks to the advances in technology that make it easier for us to do almost anything these days, more and more young people are getting into big business.

The story of Apple Watch so far has some very interesting lessons for current and potential entrepreneurs in the tech space. Here are a few…

After going over endless details of starting your own business, you’re finally ready to make your dreams a reality, but you don’t want to go at it alone. Like any other form of business, a partnership business has many pros and cons.