Opinion
Five ways to a successful blog
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
How to create a strong brand for a professional services business
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
Tips for planning a successful AdWords campaign that converts
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
Everything you need to know about your startup’s brand identity
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
Catching the big fish clients
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
5 Management styles that cultivate the most productive teams
“It’s not worth delegating because no one does it as well as I do.” This is just one of the excuses I hear from managers when I ask why they haven’t delegated low value work to someone else in their team. Alternatively they’ll say, “It takes three times as long to delegate then it does […]
Is customer service a dying art small business can save?
Customer service is a simple concept to grasp. Serve your customers well and they’ll come back, don’t serve them and they’ll go elsewhere. Despite the simplicity the latter is happening. Business is embracing self service to reduce overheads leaving frustrated customers to do all the work. I’m horrified that by 2017 it’s predicted two thirds […]
The benefits of online training for your organisation and employees
The global business community is an ever-evolving environment due to the fast-paced world we live in. Keeping abreast of current technology and business practices can be challenging due to schedule overload. Online training provides a broad range of business skills and is a perfect option for motivated employees who are ready to enhance their skills […]
How small retailers can take on the big guys and win
Technology is levelling the playing field for small business. Access to world-leading systems is no longer just for large companies with big budgets. Today small businesses including retailers can easily arm themselves with intuitive, bleeding-edge tools to compete with the Goliaths in their industry. This is all thanks to the cloud. Cloud-based services are having […]
How to run a successful content marketing campaign
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
The importance of personal financial planning for partnership businesses
Like many interesting learning experiences, they can arise from the most unorthodox of circumstances. The unorthodox setting I was on a chairlift with a newly found ski companion in a relatively unknown corner of Hokkaido. It was snowing heavily. I was the spritely age of 27. My ski companion was in his late 50’s (specific […]
Thought leadership and managing your voice: What does it mean?
Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg […]