Home topics finance finance-cash-flow apple Cashflow Editor's Choice Growing Cashflow Lessons for entrepreneurs from Apple Watch Guest Author April 20, 2015 Back in September 2014, as Apple CEO Tim Cook announced the launch of a new smart watch, shares of the company declined just after the live announcement. This was followed by heavy scepticism and naysaying by many about what the high priced watch would deliver that its competitors hadn’t already tried. But then Friday, 10 th April 2015 happened and in a few minutes Apple sold around a million units in pre-order sales – a sell-out for the next few months. That’s more smart watches sold in a day than competitor platform Android Wear (which includes products from LG, Motorola, Samsung and others) sold in a year (2014). Brands that were playing the ‘wait-and-watch’ game before, to gauge reception, are now scrambling to get app-ready for the watch. Early adopters in Australia such as Commonwealth Bank, Qantas, and Woolworths have already announced their apps for when it launches on our shores on 24 th April. The story of Apple Watch so far has some very interesting lessons for current and potential entrepreneurs in the tech space. Here are a few… Enable great customer experiences The late Steve Jobs once said, “You have to start with customer experience and work back toward the technology – not the other way around.” Commonwealth Bank, Qantas and other early adopters are giving their customers access at every touchpoint and getting in first just