Renata Cooper

Renata Cooper

Renata Cooper

22 Posts

Renata Cooper is the founder of social and ethical investment company Forming Circles. Committed to empowering people and ideas, through Forming Circles, Renata has invested in over 100 local and national businesses, individuals and organisations since its inception in 2011.

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Augmented and Virtual Reality — fads? angel and other early-stage investors don’t think so

If there’s one thing the start-up world is full of, its buzzwords. In an industry where speed of disruption and change are the only two constants, many tech trends are here today and sadly, gone tomorrow. So the industry and even the wider community can be forgiven for thinking that Augmented Reality (AR) and Virtual… Continue reading Augmented and Virtual Reality — fads? angel and other early-stage investors don’t think so

Renata Cooper

Renata Cooper

Author

Pitching for funding: hitting the right note

The startup world is alive and bustling with entrepreneurs, investors, accelerators and a growing network of support industries. The Startup Economy study undertaken by PwC and commissioned by Google highlights that with the right support and growth, this could contribute over $100 billion to GDP and create over half a million new jobs by 2033.… Continue reading Pitching for funding: hitting the right note

Renata Cooper

Renata Cooper

Author

What’s in store for Australian tech entrepreneurs in 2016?

2015 was undoubtedly the year of startups and entrepreneurs. It was the year that took the likes of Uber, Atlassian and Canva to new heights and put the brakes on Dropbox, Snapchat and Twitter. Collaborations between brands and people grew, but so did our need for niche products and individuality. We also saw digital become… Continue reading What’s in store for Australian tech entrepreneurs in 2016?

Renata Cooper

Renata Cooper

Author

Your company is the sum of your people

There are two kinds of startups – those who succeed and others who constantly try. In Britain, at least half the companies fail to last more than five years and in the US, three out of four startups are going bust without managing to turn a profit. The team and leader define the success of… Continue reading Your company is the sum of your people

Renata Cooper

Renata Cooper

Author

Marketing as a startup with a tight budget

“You must spend money to make money”, said Titus Plautus, a Roman playwright from the BC era. This quote that has stood the test of time probably rings truer to those marketing their products or services. For startups trying to grow their business, this is a paradoxical situation. While technology and social media has enabled… Continue reading Marketing as a startup with a tight budget

Renata Cooper

Renata Cooper

Author