Hot Tips
Have you got something to say right now and need your customers to take notice? If so, SMS marketing’s the way to go. Its immediacy and exceptionally high open rates make it a very attractive medium for businesses of all sizes.
It’s impossible to stay focused on work for eight hours straight, which is why one productivity guru suggests we all work at mastering the ’50-10 sprint’. It’s the secret to doing more in less time.
Since the GFC, foreign exchange (FX) markets have seen an increase in both spot and forward transactions, reflecting an increase in market volatility. SMBs can protect themselves from this volatility by following a few simple rules.
The Penguin update is one of the largest rolled out by Google and has devastated the rankings of many local SMBs caught using spammy techniques. Here’s a look at the basics of Penguin and what it means for your site.
Selling the proverbial tea to China sounds like a marketing dream, but what are some of the realities of competing in a product’s country of origin? Here’s how to avoid a bloodbath when exporting in a red ocean market.
Sales is the lifeblood of any small business. To become sales rockstars and keep up with changing consumer wants and needs, business owners must review some basic do’s and don’ts of the selling process.
Writing copy for a website is challenging. Should you opt for engaging and clever copy? Or go down the better-ranking SEO copy route? Keep these tips in mind when working on your website’s copy.
New research has revealed that cold calling and LinkedIn grooming are the most disliked business tactics used when seeking clients. Here’s how to drive loyalty and avoid the pitfalls of prospecting.
Every services business needs a pipeline, and if they use it correctly, should be able to project upcoming revenue and resource requirements for several months into the future. Create one using these six steps.
For businesses, the new financial year can be the natural time to review services, service providers and systems and processes. We asked a variety of experts for their advice for making the right switch in the 2012/13 financial year.
Not every staff member will want a vertical promotion, so employers must look to alternative career paths to motivate employees that aren’t interested in leadership opportunities. Here are some ideas to try.
Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.
Small amounts of stress help give you drive, but higher or prolonged stress reduces productivity and increases your susceptibility to short and long term illness. Here are some ideas for how to balance your internal wiring.
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
The rapid growth of your business is a dream come true, right? For many SMBs, the dream turns into a nightmare because of their poor execution, or total lack of, a fast growth strategy. Here are some foolproof steps for dealing with rapid growth.
Did you know that 95 percent of what you do in your business to deliver a product or service is actually considered non-value added, or waste, in the eyes of the customer? If you address this during the production process, it is possible to cut costs. Here’s how.
When the time has come to sell your business, many factors need to be considered and acted upon before you’re free from any further obligations. This is what should be on your to-do list.
We’re at the beginning of another financial year, which is the perfect time to work on your business. Whether you had a marketing plan last financial year or not, here are seven ways to get a head start for the next 12 months.
Over 85 percent of marketers who include video in their eMarketing report a positive impact. But still, many shy away from video because of perceived difficulty and cost. You can create this content yourself for cheaper than you’d expect though. Here’s how.
As the bring your own device (BYOD) to work trend grows among employees, experts are advising that businesses must have policies and procedures in place or risk data loss.
