Michael Kava

Michael Kava

Michael Kava

6 Posts

Michael Kava is the Founder and Director of Little Marketing, providing leading marketing advice for small business. Michael and his team provide consulting, results driven marketing workshops and guest speaker seminars to help small business define their point of difference and stand out from the crowd.

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How to innovate by using technology

Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.

Michael Kava

Michael Kava

Author

Why some businesses should not go social

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

Michael Kava

Michael Kava

Author

If it ain’t broke, don’t fix it

Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.

Michael Kava

Michael Kava

Author

Why subtle marketing is effective

Marketing is any type of communication – any part of the business that communicates with the outside world is marketing. The best marketing is done subtly. So what is subtle marketing and who does it the best?

Michael Kava

Michael Kava

Author

Why you should never use marketing to mislead

In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.

Michael Kava

Michael Kava

Author