Hot Tips
As the year comes to a close, it’s a great time to reflect on what you have achieved as a business this year. Importantly it’s good to think about what you wanted to achieve but didn’t manage and what you can do differently next year.
Social media and online shopping is transforming retail. SAP retail industry lead Merjin Helle outlines the strategies retail leaders can adopt to take advantage of engaged customers.
If there is one thing that sets the difference between high performers and low performers in business it is setting written goals.
Businesses that develop a reputation for being excellent in an area that their industry is frowned upon for will gain far more repeat business and help grow their customer base through referrals – customers will hardly be able to wait to tell their friends.
The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.
Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled – why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
The trick to landing unlikely new clients, improving your reach and driving new growth for your business could be as simple as appearing bigger than you are. An expert from Google has seven simple ways any small business can do this.
What do empathy, compassion and benevolence have to do with salespeople and leaders? Different studies around the world have confirmed that these are critical qualities of highly successful people, teams, companies and communities. Here’s how training can help you hone these important traits.
Talented employees are increasing in demand, and competition can be fierce to attract the best candidates. How do you go about attracting the most talented employees to your business? Here are 5 ideas.
An excellent business culture can attract, motivate and retain employees. Here are four ways to improve your business culture.
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
With over two million apps available in app stores today, employees have the ability to make decisions, and download things which allow them to be more productive in what they do. Here an insider shares his insights into the latest BYOD trend, and how the apps we download will affect it.
You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.
Most people are committed to their role and want to do a good job. They are neither lazy nor un-willing, but many are not working efficiently – they work hard but not always smart. Here are some ideas for how to work more efficiently, from one of the founding fathers of effective organisational management.
Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop – and some savvy management tools can help you do this even better.
The problem of workplace bullying is growing at such a rapid rate that we no longer separate bullying from harassment, because it’s easier to just deal with the issue head on.
Mentoring is an excellent method for experienced professionals to pass on the knowledge they have accumulated during their career and a useful way for graduates to learn about their trade.
SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.
Though businesses of all sizes are starting to dip their corporate toes into this space, 3D printing is not a silver bullet solution. Savvy entrepreneurs should ask, how will it work for my business?
