Entrepreneur
Starting an organic men’s skincare line was a logical step for Paul Anderson, who had been clocking up an A-class list of clientele at his grooming salon MANKiND in Surry Hills since opening for business. It might sound like a dream run, but as Anderson explains in this interview, he couldn’t secure funding for what the banks considered an untested business concept – which meant taking the ultimate risk.
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
The trick to landing unlikely new clients, improving your reach and driving new growth for your business could be as simple as appearing bigger than you are. An expert from Google has seven simple ways any small business can do this.
Not everyone has the ability to launch an internet startup, let alone three. But Netregistry founder Larry Bloch has done just that.
What do empathy, compassion and benevolence have to do with salespeople and leaders? Different studies around the world have confirmed that these are critical qualities of highly successful people, teams, companies and communities. Here’s how training can help you hone these important traits.
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” This insight, attributed to Charles Darwin, could easily be the most important business management mantra for the decade – here’s why.
Finding and building a niche – a special area of demand for a product or service – could prove to be both rewarding and profitable for your business. This tactic for growth can be especially useful if you work in a competitive industry.
When Jeremy Levitt started his business in 2007, he knew he had a great idea but kept hitting roadblocks when it came to pricing his product. With the business growing, this was an issue that he needed to solve quickly.
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
The secret to better time management is more simple than you ever imagined – we can’t manage our time as we all have the same number of hours in a day. What we can do is manage ourselves within the time. Now, here are some ideas for how to make better use of the hours available to you.
When recent research crossed our desks suggesting that there are a lot less women in business than you’d think, we decided to find out what’s happening with women in the Australian small business space.
If someone is proclaiming they are an expert in their field, more often than not, they’re telling fibs. Here’s a look at the kind of specialists you can put your trust in, and spend your dollars on.
One young go-getter is sharing how she plucked up the courage to ask her former boss to go into business with her – and how she hasn’t looked back since.
Too many start-ups discount the need to invest in quality staff early in the piece, but that’s one mistake Dave Slutzkin was determined not to make when setting up Flippa. Here’s how the start-up CEO ensured he staffed the business right, from day one.
Mai Haven is responsible for introducing Konjac, the latest and greatest superfood to the Australian market, after using it as a home remedy to help her husband lose weight. Here’s how she used a vegetable from her childhood to create a business that’s set to grow 500 percent this financial year
Mentoring is an excellent method for experienced professionals to pass on the knowledge they have accumulated during their career and a useful way for graduates to learn about their trade.
Bespoke is the new black in design land, with consumers more willing than ever to spend big on products made exactly to their taste and specifications. Enter, a fast-growing start-up and its innovative digital product that’s giving people complete design control over a household product many of us take for granted.
You have a great idea for a business and have put together a solid business plan. You’re all set to go – but you can’t seem to find any investors willing to fund your start-up. You’re afraid it’s going to fail without ever getting off the ground, but never fear – there are a number of funding options you might not have considered.
Finding reliable part-time staff can be a headache for small businesses, while on the flip side, it’s tricky for jobseekers to find work that fits in with their schedules. This ongoing frustration sparked a business idea for two savvy entrepreneurs, who are now planning to take their successful recruitment platform internationally.
