Advertising | Marketing
Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to […]
We demand more, we want things quicker, and of course, we want it cheaper. These are the commercial pressures a number of industries are grappling with today – and few are exempt. We’ve seen airlines diversify into the ‘low-cost’ market, retailers ditch their stores for online presence, and the media industry drop paper copy for […]
If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in […]
The rules of branding have changed significantly since the dawn of the.com era. All organisations understand the importance of building an online reputation as they strive to win over new customers. Blogging is unquestionably one of the most effective ways for brands to position themselves. Experts have pointed out that brands that blog regularly generate […]
Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on Facebook as that is what everyone is telling them, however social […]
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
What’s a “Landing Page”? If you want to set up an online presence, you need to create a killer website. Then you’ll need to drive people to your website by sending them to a webpage that has relevant information that they are looking for. This webpage is called a “Landing Page”. It generates leads, referrals, […]
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for a great blog post. You promise yourself that you’ll write it down later, but get lost in your tasks and eventually forget. Days pass, and you’re sitting at your desk desperately […]
Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these days it seems to be mandatory no matter what your age or type of business. Because social media is fairly straightforward […]
According to popular opinion, it’s not what you say, it’s what you do that is most important. And it’s a principle that appears to have a broad application according to a new Australian customer-insight start up that launched today. When most of us think of ‘market research,’ we think of surveys, focus groups or even […]
SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start. What is SEM? In today’s digital world, a good-looking, smooth-functioning […]
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally. Black Friday and Cyber Monday in the US brought in $2.72 billion and $3.07 billion in sales respectively, while Singles Day in China saw Chinese consumers splash out a massive USD$14 billion in a single […]
The buzz of open discussion, continuous foot traffic between gatherings, and routine brainstorming sessions becoming overrun with passion and excitement; that’s how life goes at an advertising agency in 1960s New York according to the popular TV series, Mad Men. And anyone familiar with this series will have noticed this: while productivity is in no […]
Whether told over lunch, read in your favourite novel, viewed from a TV in your lounge room, or even on your phone while waiting for the train to arrive, there’s nothing better than a good story. Each individual and organisation has their own to tell, born out of the experiences they have gained over the […]
